SPORTSPRO AI USA//

KEY THEMES

Artificial intelligence has already begun to transform the way that sports is consumed, delivered and performed – but in most corners of the industry we’re only just seeing these opportunities come to life. With profitability now a principle KPI for all businesses, AI is an invaluable asset helping sports organisations maximise efficiency, optimise output, and enhance fan loyalty and engagement. Yet, many organisations still have not unlocked AI’s practical applications.

SportsPro AI USA will delve into the five key themes currently dominating the conversation around the implementation of artificial intelligence in North America.

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CONTENT & MEDIA

In a booming attention economy, artificial intelligence can empower sports organisations to deliver stories to fans in fractions of the time and at key moments, while also providing a deeper and more tailored viewing experience. SportsPro AI USA will delve into: 

  • Automated Production
  • Highlights
  • Simultaneous Translation
  • Statistical Analysis & Predictive Analytics
  • Visualisation & Augmented Reality
 

FAN ENGAGEMENT

Discover how to transform data into a unique and connected journey for individual fans, bringing them closer to the action and deepening their connection through personalised dynamic experiences, with content focusing on:

  • Personalisation
  • Advertising
  • Betting
  • In Venue & Matchday
  • Immersive Experiences
 
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OPERATIONAL EFFICIENCIES

The power of AI to revolutionise how a business operates is often overlooked, with many focusing on the external impacts instead. SportsPro AI USA will uncover how you can harness the power of artificial intelligence internally to streamline operations and automate workflows in order to increase efficiency, improve decision making, and enhance fan loyalty.  

  • Sponsorship & Marketing
  • Business Intelligence & Analytics
  • Generative AI
  • NLP and LLMs
  • Customer Service
 

MONETISATION

Artificial intelligence has the potential to help businesses convert fandom into revenue more efficiently as they gain a better understanding of fans through personalised marketing, dynamic pricing, and data-driven insights. SportsPro AI USA will delve into some of the key applications for this technology, including:

  • Advertising 
  • Ecommerce  
  • Betting 
  • Subscription management 
 
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PERFORMANCE

Data is not only enabling better business decisions off the pitch, but it is also now being leveraged on the pitch to generate game changing insights through the power of AI, such as:

  • Performance data analysis  
  • In-game decision support 
  • Player performance & injury prevention  
  • Talent identification & development 
 

WANT TO BE ON THE AGENDA?

Whether your objective is brand awareness, lead generation, or thought leadership, SportsPro AI USA 2025 has an array of content opportunities to explore. Space is limited, so get in touch to find out more now: