Agenda

Take a look at the topics and trends we’ll be discussing at SportsPro AI USA 2025. 

Click on each session to find out more, and check out confirmed speakers here

  • Reset

New Era Meet-Up

Inside the San Antonio Spurs’ generative AI strategy

Speakers Include:

MediaKind
Spurs sports and entertainment

Unlocking the power of AI in sports and entertainment

Speakers Include:

MLS
UFC

Immersive workshop breakouts

Networking & refreshment break

Game, set, match: Powering the US Open fan experience

Speakers Include:

United States Tennis Association
IBM

Case study: NEXT League

Maximising the value of your digital content inventory

Speakers Include:

Canto

Technology showcases

Speakers Include:

Machina sports

Technology showcases

Networking & refreshment lunch

Pitching power session

Speakers Include:

Machina sports

Teeing up technology: PGA Tour’s innovation drive

Speakers Include:

PGA Tour

Comcast NBCUniversal SportsTech’s innovation strategy

Betting on AI: Fanatics’ playbook for smarter gaming

Speakers Include:

Fanatics
Fanatics

Networking & refreshment break

AI-driven fan engagement

Speakers Include:

Salesforce

Networking drinks

  • Reset

How scalable tech is driving global sports domination

Speakers Include:

St. Louis CITY SC
Cisco

Networking & refreshment break – Day 2

Technology showcases – Day 2

The AI advantage: Transforming monetisation strategies in sport

Speakers Include:

Infinite reality

Unlocking the possibilities of AI: How Meta is equipping content creators

Speakers Include:

Meta

Networking & refreshment lunch – Day 2

How to implement AI for internal success

AI for good: How to protect athletes and fans from online abuse

Beyond the highlights: Redefining sports content creation

Closing keynote

Networking drinks – Day 2