Explore the 2025 agenda

Take a look at the topics and trends we’ll be discussing at SportsPro AI USA 2025.

Click on each session to find out more, and check out confirmed speakers here.

DAY 1 – 20 MARCH

New Era Meet-Up

Unlocking the power of AI in sports and entertainment

Networking & refreshment break

Immersive workshop breakouts

Game, set, match: Powering the US Open fan experience

Case study: NEXT League

Maximising the value of your digital content inventory

Technology showcases

Networking & refreshment lunch

Teeing up technology: PGA Tour’s innovation drive

Pitching power session

Comcast NBCUniversal SportsTech’s innovation strategy

Betting on AI: Fanatics’ playbook for smarter gaming

Technology showcases

Networking & refreshment break

AI-driven fan engagement

Inside the San Antonio Spurs’ generative AI strategy

Networking drinks

DAY 2 – 20 MARCH

How scalable tech is driving global sports domination

Networking & refreshment break – Day 2

Technology showcases – Day 2

The AI advantage: Transforming monetisation strategies in sport

Unlocking the possibilities of AI: How Meta is equipping content creators

Networking & refreshment lunch – Day 2

How to implement AI for internal success

AI for good: How to protect athletes and fans from online abuse

Beyond the highlights: Redefining sports content creation

Closing keynote

Networking drinks – Day 2