Explore the 2025 agenda
Take a look at the topics and trends we’ll be discussing at SportsPro AI USA 2025.
Click on each session to find out more, and check out confirmed speakers here.
DAY 1 – 20 MARCH
- 08:30 AM
- Networking
New Era Meet-Up
- 08:30 AM
- Networking
New Era Meet-Up
Speakers
Coming soon.
- 10:00 AM
- Keynote
Unlocking the power of AI in sports and entertainment
- 10:00 AM
- Keynote
Unlocking the power of AI in sports and entertainment
Speakers
John Nicastro
Chief Technology Officer,
MLS
Alon Cohen
SVP of Research and Development,
UFC
- 11:00 AM
- Networking
Networking & refreshment break
- 11:00 AM
- Networking
Networking & refreshment break
Speakers
Coming soon.
- 10:30 AM
- Workshop
Immersive workshop breakouts
- 10:30 AM
- Workshop
Immersive workshop breakouts
Speakers
Coming soon.
- 11:30 AM
- Case Study
Game, set, match: Powering the US Open fan experience
- 11:30 AM
- Case Study
Game, set, match: Powering the US Open fan experience
Speakers
Brian Ryerson
Senior Director, Digital Strategy,
United States Tennis Association
Tyler Sidell
Technical Program Director, Sports & Entertainment Partnerships,
IBM
- 11:55 AM
- Case Study
Case study: NEXT League
- 11:55 AM
- Case Study
Case study: NEXT League
Speakers
Coming soon.
- 12:15 PM
- Tech Showcase
Maximising the value of your digital content inventory
- 12:15 PM
- Tech Showcase
Maximising the value of your digital content inventory
Speakers
Andrew Hall
VP, Global Demand Generation,
Canto
- 12:40 PM
- Tech Showcase
Technology showcases
- 12:40 PM
- Tech Showcase
Technology showcases
Speakers
Coming soon.
- 01:00 PM
- Networking
Networking & refreshment lunch
- 01:00 PM
- Networking
Networking & refreshment lunch
Speakers
Coming soon.
- 02:00 PM
- Case Study
Teeing up technology: PGA Tour’s innovation drive
- 02:00 PM
- Case Study
Teeing up technology: PGA Tour’s innovation drive
Speakers
Ken Lovell
SVP of Golf Technology,
PGA Tour
- 02:00 PM
- Presentation
Pitching power session
- 02:00 PM
- Presentation
Pitching power session
Speakers
André Antonelli
CEO,
Machina Sports
- 02:25 PM
- Interview
Comcast NBCUniversal SportsTech’s innovation strategy
- 02:25 PM
- Interview
Comcast NBCUniversal SportsTech’s innovation strategy
Speakers
Coming soon.
- 02:50 PM
- Case Study
Betting on AI: Fanatics’ playbook for smarter gaming
- 02:50 PM
- Case Study
Betting on AI: Fanatics’ playbook for smarter gaming
Speakers
Andrea Ellis
Chief Financial Officer,
Fanatics Betting & Gaming
Maddy Want
VP, Data,
Fanatics Betting & Gaming
- 12:30 PM
- Tech Showcase
Technology showcases
- 12:30 PM
- Tech Showcase
Technology showcases
Speakers
André Antonelli
CEO,
Machina Sports
- 03:30 PM
- Networking
Networking & refreshment break
- 03:30 PM
- Networking
Networking & refreshment break
Speakers
Coming soon.
- 04:15 PM
- Keynote
AI-driven fan engagement
- 04:15 PM
- Keynote
AI-driven fan engagement
Speakers
Chris Carman
Director, Sports Marketing Partnerships,
Salesforce
- 09:30 AM
- Panel
Inside the San Antonio Spurs’ generative AI strategy
- 09:30 AM
- Panel
Inside the San Antonio Spurs’ generative AI strategy
Speakers
Chris Wilson
Head of Product Marketing,
MediaKind
Charlie Kurian
Director of Innovation & Strategy,
Spurs Sports & Entertainment
- 05:15 PM
- Networking
Networking drinks
- 05:15 PM
- Networking
Networking drinks
Speakers
Coming soon.
DAY 2 – 20 MARCH
- 10:15 AM
- Keynote
How scalable tech is driving global sports domination
- 10:15 AM
- Keynote
How scalable tech is driving global sports domination
Speakers
Matt Sebek
Chief Experience Officer,
St. Louis City SC
Bryan Bedford
Global Director, Sports, Media, Retail & Hospitality,
Cisco
- 10:45 AM
- Networking
Networking & refreshment break – Day 2
- 10:45 AM
- Networking
Networking & refreshment break – Day 2
Speakers
Coming soon.
- 11:30 AM
- Tech Showcase
Technology showcases – Day 2
- 11:30 AM
- Tech Showcase
Technology showcases – Day 2
Speakers
Coming soon.
- 12:00 PM
- Panel
The AI advantage: Transforming monetisation strategies in sport
- 12:00 PM
- Panel
The AI advantage: Transforming monetisation strategies in sport
Speakers
Rachel Jacobson
CRO & President, Business Ventures & Partnerships,
Infinite Reality
- 12:30 PM
- Case Study
Unlocking the possibilities of AI: How Meta is equipping content creators
- 12:30 PM
- Case Study
Unlocking the possibilities of AI: How Meta is equipping content creators
Speakers
Alex Cook
Strategic Partnerships, Gen AI & Innovation Lead,
Meta
- 01:00 PM
- Networking
Networking & refreshment lunch – Day 2
- 01:00 PM
- Networking
Networking & refreshment lunch – Day 2
Speakers
Coming soon.
- 01:45 PM
- Presentation
How to implement AI for internal success
- 01:45 PM
- Presentation
How to implement AI for internal success
Speakers
Coming soon.
- 02:00 PM
- Presentation
AI for good: How to protect athletes and fans from online abuse
- 02:00 PM
- Presentation
AI for good: How to protect athletes and fans from online abuse
Speakers
Coming soon.
- 02:15 PM
- Panel
Beyond the highlights: Redefining sports content creation
- 02:15 PM
- Panel
Beyond the highlights: Redefining sports content creation
Speakers
Coming soon.
- 02:45 PM
- Keynote
Closing keynote
- 02:45 PM
- Keynote
Closing keynote
Speakers
Coming soon.
- 03:15 PM
- Networking
Networking drinks – Day 2
- 03:15 PM
- Networking
Networking drinks – Day 2
Speakers
Coming soon.