Explore the 2025 agenda
Take a look at the topics and trends we’ll be discussing at SportsPro AI USA 2025.
Click on each session to find out more, and check out confirmed speakers here.
DAY 1 – 20 MARCH
- 08:30 AM
- Networking
New Era Meet-Up
- 09:30 AM
- Keynote
Unlocking the power of AI in sports and entertainment
- 10:30 AM
- Networking
Networking & refreshment break
- 11:30 AM
- Case Study
Game, set, match: Powering the US Open fan experience
- 12:25 PM
- Case Study
AI-Powered revenue: Ticketing & sponsorship in sports
- 12:00 PM
- Tech Showcase
Maximising the value of your digital content inventory
- 01:00 PM
- Networking
Networking & refreshment lunch
- 10:05 AM
- Case Study
Teeing up technology: PGA Tour’s innovation drive
- 12:30 PM
- Presentation
AI Pitching power sprint
- 02:00 PM
- Interview
Comcast NBCUniversal SportsTech’s innovation strategy
- 04:15 PM
- Case Study
Betting on AI: Fanatics Betting and Gaming’s playbook
- 03:30 PM
- Networking
Networking & refreshment break
- 03:00 PM
- Presentation
AI’s game changer: Microsoft’s playbook for sports innovation
- 04:45 PM
- Keynote
Spurs x OpenAI: An NBA masterclass in AI adoption
- 05:15 PM
- Networking
Networking drinks
DAY 2 – 20 MARCH
- 09:45 AM
- Case Study
Connecting the fans: Cisco’s tech-driven transformation of St. Louis CITY SC
- 10:45 AM
- Networking
Networking & refreshment break
- 11:55 AM
- Panel
How AI is fueling monetisation and growth in emerging sports leagues
- 02:00 PM
- Case Study
Unlocking the possibilities of AI: How Meta is equipping content creators
- 01:00 PM
- Networking
