Marriot Marquis, Times Square  |  12th – 13th March 2026

To help you get the most out of your experience, SportsPro AI USA is now fully integrated as an AI track in the SportsPro New York 2026 agenda.

Alongside the core themes of Media and Investment, we’ll dig deeper than ever into how innovation, capital, and data are transforming North American sport.

No fluff. Just elevated strategies, ideas, and connections – all in one event.

2025 confirmed attendees included:

bridging strategy and application

Artificial intelligence has already begun to transform the way that sports is consumed, delivered and performed – but in most corners of the industry we’re only just seeing these opportunities come to life. 

So, we curated a leading agenda for 2025, showcasing real-world examples of how organisations are successfully leveraging AI, alongside high-level discussions featuring industry leaders and visionary thinkers that delved into the broader implications and opportunities of this technology. 

Bridging strategy and application, SportsPro AI USA attendees left New York equipped with the knowledge and tools to harness the power of AI, drive innovation, enhance operations, and unlock new opportunities for growth in the ever-evolving world of sports.

WHO did SportsPro AI USA Bring To
NEW YORK in 2025?

We welcomed some of the biggest names in tech, and more than 50 experts from all corners of the sports industry to SportsPro AI USA.

Our confirmed speakers for SportsPro AI USA included:

Wade Morgan
OpenAI

Wade Morgan

Account Director
OpenAI
John Nicastro
MLS

John Nicastro

Chief Technology Officer
MLS
Andrea Ellis
Fanatics Betting & Gaming

Andrea Ellis

Chief Financial Officer
Fanatics Betting & Gaming
Alon Cohen
UFC

Alon Cohen

SVP of Research and Development
UFC
Mike Pell
Microsoft

Mike Pell

Envisioneer & Director, The Microsoft Garage
Microsoft
Brian Ryerson
United States Tennis Association

Brian Ryerson

Senior Director, Digital Strategy
United States Tennis Association
Matt Sebek
St. Louis CITY SC

Matt Sebek

Chief Experience Officer
St. Louis City SC
Ken Lovell
PGA Tour

Ken Lovell

SVP of Golf Technology
PGA Tour

18-19 MARCH 2026
MARRIOTT MARQUIS, TIMES SQUARE

In 2026, our focus turns to SportsPro New York.

Over two days, hundreds of industry leaders will unite to explore how innovation, capital, and data are driving new growth opportunities across North America.

From the economics of sports media to the value of AI and emerging investment models, you’ll gain the insights and connections needed to tackle today’s challenges and stay ahead of the next wave of change.

Thank you to our partners

Gold Partners

Stats Perform

READY TO GET INVOLVED?